Privacy Policy

This Privacy Policy explains how SPORTLUX SWISS SA ("Dickies", "we", "us") collects, uses and protects your personal data when you visit dickies.eu or make a purchase. SPORTLUX SWISS SA, Riva Paradiso 10, 6900 Paradiso, Switzerland (Company registration: CH501.3.024.5129, VAT No: CHE-379.795.660 IVA) is the data controller. Please read this Policy carefully. If you have any questions, contact us at privacy@dickies.eu or via our Customer Service page.

1. Data We Collect

We collect the following personal data: contact details (name, email address, phone number, delivery and billing address); account information (username and password); order and transaction data; browsing and device data (IP address, browser type, pages visited); and marketing preferences.

2. How We Use Your Data

We use your data to: process and fulfil your orders; manage your account; provide customer service; send order confirmations and shipping updates; send marketing communications (only with your consent); improve our website and services; and comply with our legal obligations.

3. Legal Basis for Processing

We process your data on the following legal bases: fulfilment of a contract (order processing and account management); your consent (marketing communications); legitimate interests (website security and fraud prevention); and legal obligation (tax and accounting requirements).

4. How Long We Keep Your Data

We retain your data for as long as necessary for the purposes described above. Order data is retained for 10 years for legal and tax purposes. Account data is kept until you close your account. Marketing data is kept until you withdraw your consent.

5. Sharing Your Data

We share your data with: payment service providers to process transactions; delivery companies to ship your orders; and IT service providers who support our website and systems. We do not sell your personal data to third parties. All service providers are bound by data processing agreements and may only process your data on our behalf.

6. Your Rights

Under applicable data protection law, you have the right to: access your personal data; correct inaccurate data; request erasure of your data; object to certain processing; request restriction of processing; receive your data in a portable format; and withdraw consent at any time without affecting the lawfulness of prior processing. To exercise any of these rights, please contact us at privacy@dickies.eu or via our Customer Service page.

7. Cookies

We use cookies on dickies.eu. For full details on the types of cookies we use and how to manage your preferences, please see our Cookie Policy.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be published on this page. Please check back regularly. Your continued use of dickies.eu after changes are published constitutes your acceptance of the updated Policy.

For any privacy-related questions, please contact us at privacy@dickies.eu or via our Customer Service page.

SPORTLUX SWISS SA

Riva Paradiso 10

6900 Paradiso, Switzerland

Company registration: CH501.3.024.5129

VAT No: CHE-379.795.660 IVA